AAJA Seattle and Kellogg Foundation Media Access Workshop

Kellogg Foundation_workshop_flyer


This is a free all-day workshop at The Seattle Times for community members to meet and gain insight into the current news business. Registration is required.

Learn about how news media is run today, who in your community covers the issues you want to talk about, and how to effectively communicate your pitch to journalists.

Light lunch will be included. Attendees are highly encouraged to stay the entire afternoon and attend the three workshops with local journalists from various broadcast, print, and radio media.

Attendees will also have the opportunity to speed-network with various journalists during the 11 a.m. – 12 p.m. and 1 – 2 p.m. time slots. These 8-minute are booked in advance and are first come first serve.

*You will be emailed a link to book your 8-minute speed-networking meetings after you register.

This event is organized by AAJA Seattle, sponsored by the Kellogg Foundation and hosted by The Seattle Times.


Workshop Sessions

1) Straight talk how to get in the morning paper/evening news
When you pitch a story to a news organization, do you know whom you’re contacting? If you got a call for a quote today, would you be camera-ready? Learn about how a newsroom works, and why knowing which reporter to contact could be your best bet in getting your story told.
Essex Porter, reporter, KIRO TV
Christine Clarridge, reporter, The Seattle Times
Lisa Pemberton, reporter/columnist, The Olympian
Chris Casquejo, reporter CCTV

2) Crafting your press release, making your pitch
Let’s look at the anatomy of a press release, what works and what doesn’t work, and learn how to write a clear message that will resonate. And learn how to avoid unconscious bias when pitching your stories to various media, and how to identify it when you’re being interviewed.
Imelda Dulcich, independent public relations and social media specialist, Executive Director Newcastle Chamber of Commerce
Gabrielle Kazuko Namura, media relations manager, Seattle Opera
Owen Lei, communications director, Asian Counseling and Referral Service, adjunct faculty Seattle University
Kevin Henry, cultural diversity/media relations, the City of Bellevue

3) Op-ed writing tutorial
As a person involved with a nonprofit, you may be called upon to write an editorial, or you may find that writing your story as an opinion piece may be the most effective way to get your story told. What are some helpful tips for writing a good guest op-ed?
Sharon Chan, opinion editor, Seattle Times
Travis Quezon, editor-in-chief, International Examiner
Maria Lamarca Anderson, communications director Youth Eastside Services
Sonya Green, host Music + Ideas, KBCS-FM.

What: AAJA Seattle and Kellogg Foundation Media Access Workshop, hosted by The Seattle Times
When: 9:30 a.m. to 2 p.m. March 15
Where: 1000 Denny Way, Seattle, WA 98109
Contact: venicebuhain@gmail.com or 206-552-9041
Includes: Light lunch


About Caroline Li

Caroline Li is our AAJA webmaster and former VP of Programs and Scholarship Chair. She currently works at Tack, a startup technology company that combines traditional and social media advertising. Follow her @TheCarolineLi View all posts by Caroline Li →
This entry was posted in Events. Bookmark the permalink.

Comments are closed.