Job Opening: UW Director of Marketing and Communications (Open Until Filled)

Reporting directly to the Dean and Vice Provost, the Director works closely with the Associate and Assistant Deans, Director for Advancement, and other GS staff to define and powerfully convey key messages to both internal and external constituencies in order to further the Graduate School’s strategic goals.  The Director also serves as the primary liaison between the GS and UW Marketing and ensures that communications tactics and event/marketing collateral align with University policies and best practices. 
             Collaborating with the schools leadership and staff, the responsibilities of the Director of Communication and Marketing will include:
             Craft and implement strategies designed to increase the visibility of graduate education and research at the UW, and of the Graduate School as a leader in UW graduate education.
             Serve as senior writer/editor on key projects, which may include reports, policy briefs, articles, news releases, faculty/student success profiles, newsletters, speeches/talking points, op-ed pieces or educational materials. As appropriate, aid resource development in constructing proposals or donor collateral. Provide staff consultation on other initiatives.
             Lead the development of a multi-year strategic communication/marketing plan for the Graduate School.  Align communications opportunities (key print/web publications and reports, media relations, philanthropic communications) with the need to build interest and support among key constituencies (students, faculty, staff, administrators, legislators, higher education associations, foundations and major donors, key political targets, the media, institutional peers/competitors, etc.).
             Develop or refine strong, consistent asset messaging for use in all strategic communications, such as print and web, university relations, media relations, and donor relations. Target messages, tone and style to resonate with the interests of different audiences. Creatively utilize quantitative and qualitative assessment data to highlight the measurable value of graduate students and faculty to broader intellectual, social, and economic development.
             Lead development of the schools Web site as a strategic component of  the schools marketing and communications plan, including design, content development, and tactics for electronic outreach. 
                This position provides opportunities to work with a team whose goal is to provide high quality graduate training that serves to prepare individuals for a wide variety of productive careers and positions of leadership.  Recent results of the National Research Council study of Research Doctorate Programs show that numerous UW programs rank among the best in the country. Requirements:

          Bachelor’s degree and a substantive background in communications and/or marketing including the following experience and capabilities:
             A minimum of three years professional experience leading a variety of advocacy, communication and/or marketing programs (The Director must be both a strategist and an operative.  
             Superior writing and editing skills, particularly for marketing and philanthropic purposes. Demonstrated ability to write in a style and voice suitable to different audiences.  The position will require writing engaging news stories for the general public, compelling promotional and philanthropic pieces for alumni and donors, as well as nuanced position papers and proposals for legislators and targeted community stakeholders.
             Experience with computer software programs such as Word, Excel, Outlook, and design programs, such as InDesign, PageMaker, and PhotoShop.

        Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
        Desired:      A masters degree in communication or a related field.
Application Process:
        Part of the application process for this position includes completing an on-line cover letter assessment as well as the Employment Eligibility Assessment to obtain additional information that will be used in the evaluation process.  The assessment(s) will appear on your screen for you to complete as soon as you select “Apply to this Position” on this job announcement. Once you begin the assessment, it must be completed at that time. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until the assessment is complete.
              The University of Washington is an equal opportunity, affirmative action employer. <>  To request disability accommodation in the application process, contact the Disability Services Office at 206.543.6450 / 206.543.6452 (tty) or <> .


        To apply go to: <>

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