Tag Archives: Multimedia

More resources from 2010 AAJA Convention

The Online News Association has a link to all the presentations from its daylong Parachute Training session held during the convention.

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Missed the 2010 AAJA National Convention? Here’s a taste.

Couldn’t make it to Los Angeles to attend the AAJA Convention? Or didn’t have a chance to attend all the sessions (or all the ones you wanted to attend were at the same time)?

No problem. Thanks to the wonders of technology, you can get a taste of the convention experience long after it’s over.

#AAJA Tweets — What the Hashtag has a transcript of all the tweets made during the convention.

Web tools and Social media — One of the convention highlights were several presentations from Robert Hernandez, a professor at the University of Southern California (and former senior news producer and director of development at The Seattle Times). Check out his handy site for interesting web tools as well as his Intermediate Social Media presentation (done with Justin Osofsky of the Facebook Development Network) .  And here’s a great takeaway made by Hernandez during his presentations: “You are a lazy journalist if you only use social media. You are a lazy journalist if you don’t use social media.”

Presentation bits and pieces. Sacramento-based multimedia journalist Cody Kitaura has a great post that includes a variety of audio, quotes and links from several convention presentations.

AAJA Voices. The student multi-platform project was a great success thanks to great professional mentors and top notch leadership from AAJA Seattle’s own Marian Liu. The site is chock full of video, photos and stories from the convention and around LA. Don’t know where to start? Check out this video by three-time Northwest Journalists of Color scholarship winner Peter Sessum on the convention experience of AAJA Seattle student member Katelin Chow. (And it’s worth noting that Peter practices what he preaches about social media — he was among the top 10 tweeters during the convention!)

Got photos? Share and check out convention photos on the AAJA Seattle Facebook Group or on AAJA Seattle’s Flickr page. (There is also a link to the Flickr page on the right side of the webpage.)

Finally, it’s never too early to think about next year. The next AAJA National Convention will be in Detroit on Aug. 10-13, 2011. Check out the video below.

2011 AAJA National Convention Heads to Detroit from Annabelle Udo on Vimeo.

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Mobile apps: A source of real revenue for news orgs?

Posted on by sbhatt

On Thursday night, I attended a panel discussion on mobile advertising put on by TiE-Seattle, a not-for-profit group dedicated to fostering and supporting entrepreneurship. TiE-Seattle is part of a global network born in the early 1990s when Silicon Valley entrepreneurs of South Asian heritage decided to hold regular meetups.

The panel discussion certainly had some noteworthy speakers, but more on that later.

First, the WHY.

As in, why might mobile advertising be an important subject for journalists, especially those in print media, to think about?

Even if more people than ever are consuming what journalists create, the revenue that pays for the people, the equipment and the overhead is shrinking. (It’s no surprise publishers like the New York Times are planning to erect paywalls for their content starting next year.)

I thought newspapers might be stabilizing in 2010 after two terrible years, but the former media executive and bearish pundit Alan Mutter recently raised alarms again that the newspaper industry is still in trouble, having missed out on the recovery in advertising spending in the first quarter of 2010. His chart says it all: “Newspaper and magazine [ad] sales in the first quarter dropped respectively 9.7% and 3.9% at the same time television expenditures advanced 10.5%, Internet rose 7.5% and radio gained 6.0%.”

Auto and retail advertising historically have been important sources of newspaper ad revenue, so it’s disturbing to hear that even as auto and retail sales rose in the first quarter, spending on newspaper advertising for these verticals plunged. Clearly, some big car advertisers (i.e. Ford, Mercedes) are testing other ways to deliver ad impressions to potential customers.

Motor Trend magazine earlier this year launched an iPhone app with Mercedes-Benz sponsorship. According to an article in eMarketer, the iPhone app was part of an integrated marketing campaign in which Mercedes wanted to convey the message that the E-Class represents the next generation of Mercedes-Benz design and technology.

Advertisers like Mercedes-Benz are eager to deliver their messages to the booming number of mobile customers. Get the stats here.

Publishers are branding themselves too with apps. The alternate weeklies in Seattle, The Stranger and Seattle Weekly, have happy hour apps.

The question is can newspapers, most of which have weak engineering capacity and change-resistant cultures, come up with apps compelling enough to make the upfront development costs payoff? The Miami Herald’s iPhone app for baseball fans has been a hit. My own employer, The Seattle Times, has an iPhone app.

The challenge for media organizations is not simply migrating their content to mobile devices (just as they migrated it to the web), but leveraging the unique strengths of mobile for content AND advertising.

Mobile devices offer multiple “sensors” — such as location (GPS), touch, balance (accelerometer), visual (camera) and aural (mic). Unlike PCs, mobile offers advertisers a unique end-user; most of us don’t lend out our cell phones. All of these factors create interest for advertisers, who want to deliver a message to a specific audience that is going to stand out and be memorable in today’s information glut.

That brings us back to the TiE-Seattle event on Thursday night.

TiE-Seattle’s panel was composed of marketing and business types:

(Interestingly, the panel moderator, Kevin Keating, was a former journalist for the Spokane Spokesman-Review and is now founding partner of Lucid Communications, a strategic marketing firm based in Seattle. Keating opened the discussion by noting that research firm Garnter forecasts mobile advertising will reach $1.6 billion this year.)

Google and Apple are staking claims to mobile advertising by controlling the platforms that serve up mobile ads.

“It’ll lend a lot of credibility to the space,” Jordan said.

Similarly, Ribera views 2010 as the first year that mobile is seriously considered part of the marketing mix. Two-thirds of the campaigns his group is doing now, he said, are “integrated media buys,” with ads deployed on three marketing channels — mobile, web and keyword search.

Publishers, take note: The CPMs for mobile ads are higher than banner ads on websites, Ribera tells me.

But Bryan is skeptical of claims that mobile will eat the lunch of television, the dominant media for brand awareness advertising. (Think Super Bowl.) “Advertising is not an infinitely large bucket of money,” he said.

There’s consensus that mobile is gaining advertiser interest by delivering targeted messages through text messages (SMS), keyword search, and interactive apps.

But marketers are learning that user behavior is not the same on the mobile screen as it is on a PC. Mobile users have more urgent demands for information when it comes to search.

For example, Ribera noted, most mobile users of the Bing search engine complete their task within an hour or a day, whereas most PC users take up to a week. Mobile search keywords tend to be more conversational and abbreviated than PC search keywords.

(I love the fact that audience members added their knowledge to the discussion: C.N. Chiu, a consultant for MobileWebGo in Portland, Ore., said Spanish-speaking users are six times more likely than native English speakers to use mobile search.)

What does all this mean for news organizations and journalists? Based on what I learned from these speakers, here’s a few thoughts.

1. News organizations should charge for their apps, but they should be sure the apps do more than simply copy what is delivered on the PC screen. Get creative and offer something that’s entertaining, educational or utilitarian. Give the user a satisfying experience. This is not unrealistic as mobile payment use is growing. (If it’s a sponsored app, then obviously the news organization wants to make it a free download to maximize its distribution.)

2. Text messaging still has the greatest reach on mobile devices, but location-based services are the hot new thing. (Uh, Foursquare, anyone?) Could news organizations license to location-based services their news stories about a location, so urban explorers can not only find deals on shoes but also learn more about that neighborhood?

3. There’s great demand for quality video on mobile devices but a whole host of technical issues need to be worked out. But once those issues are worked out (and it won’t be long), inventory will sell out quickly. The new iPhone takes 720p high-def video and the $5 iMovie app turns the device into a video editor. Start to build mobile video into your multimedia workflow so you’ll be in a position to sell ads with them. Think Webiscenes, not Webisodes.

4. Because mobile users’ information needs are typically more urgent, certain kinds of content will be a better fit for the mobile device: Movie and restaurant reviews, breaking news alerts and sports stats. But news apps, because they must be downloaded by the user, involve intention and thus can also be designed to appeal to a niche editorial interest — and carry higher advertising rates.

Please add your comments! And contact us at aajaseattle@gmail.com if you have ideas for speakers for our next Innovation Salon, which will focus on monetizing digital news content.

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Ethnic media web project, “Sea Beez,” launches

Posted on by sbhatt

Sea Beez project

On Wednesday evening, a new ethnic media web project held its launch party at The Seattle Times.

The project is led by AAJA member Julie Pham, who is managing editor of the family-owned Northwest Vietnamese News.

Sea Beez has its seed funding from the City of Seattle Department of Neighborhoods and represents the newest “hive” for New America Media, the nation’s first and largest collaboration of 2,000 ethnic media organizations reaching 51 million adults. The NOLA Beez launched in January. The other hubs are LA Beez and San Jose Beez. LA Beez is part of a New America Media’s Digital Divide initiative, funded by the Ford Foundation.

Our AAJA Seattle chapter, the Seattle Association of Black Journalists and Chen Communications all co-sponsored the party.

About 80 people attended the event.  They included ethnic media executives:

  • Assunta Ng, founder and publisher of the NW Asian Weekly and Seattle Chinese Post
  • Gustavo Montoya, president and CEO of El Mundo, a Spanish-language weekly newspaper
  • Olga Kazakova, a journalist with Russian World Newspaper
  • Andrew Taylor, president of Japan Pacific Publications, which publishes The Soy Source Seattle, a Japanese biweekly newspaper
  • Mohamud Yussuf, publisher of Runta, the largest East African language newspaper in Seattle.
  • Grace Zhang, Seattle bureau chief for The China Press.
  • Sandy Close, executive director of New America Media.
  • The evening began with networking and attendees admiring The Seattle Times’ Pulitzer Prize winning stories. Thanks to AAJA student member Peter Sessum for shooting photos.

    Attendees read about previous Seattle Times Pulitzer Prizes

    The evening gave AAJA student members, like Andrew Doughman, a chance to practice networking and connect with editors looking for freelance contributors.

    UW journalism student Andrew Doughman is networking

    During the presentations, Julie explained the overall goals of the Sea Beez project.

    Attention students: Just a few days left to apply for scholarships from AAJA Seattle

    With May 1 quickly approaching, here’s another reminder to apply for one of three scholarships from AAJA Seattle.

    Scholarships include the Northwest Journalists of Color, which offers college scholarships of up to $2,500; the Founders Scholarship, which provides registration for the upcoming AAJA National Convention and the AAJA Seattle/911 Media Arts Student Scholarship, which provides funds toward rental equipment or classes at the 911 Media Arts Center in Seattle’s University District.

    More details and a easy-to-use application form can be found here.

    Hurry! All applications must be postmarked by the deadline.

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